Companies typically come to Lead Lizard for Pardot consulting for many reasons. Here are a couple:
A knowledgeable employee has left.
When an employee who was a heavy Pardot user goes out the door and takes that knowledge with them, it can be difficult to find a qualified replacement. Lead Lizard can help your organization by plugging in a Pardot expert who can quickly get up-to-speed on your instance and keep you executing your programs at a high level. (Because what marketing department can afford to turn things off while they look for their next person?)
Your marketing operations could use some help.
Often, companies have been using Pardot for a while and want to find a Pardot consultant that can evaluate where they’re at. Lead Lizard can help implement marketing automation best practices and advanced tactics
, and even provide Pardot training for their staff.
Whatever your situation, Lead Lizard can help. This is what we love to do.
We’ve had the opportunity to dig deep into Pardot and talk extensively with Pardot’s great support team in order to make Pardot sing for our clients. We know its strengths and its limitations, and we believe that it can do most things any other marketing automation solution can, if you learn a few tricks.
Below you’ll find some examples of the Pardot consulting Lead Lizard provides and some specific examples of the work our marketing automation consultants
have implemented for other Pardot users.
Whether you’re new to your Pardot instance, or you just want to see how you’re doing, Lead Lizard can perform a marketing automation audit for you. Because we see a lot of marketing automation systems, we bring a unique perspective to evaluating your instance and can help you identify ways you can optimize your marketing efforts and increase your usage of Pardot.
Advanced Drip Nurturing Campaigns in Pardot
Remember your first drip campaign? We remember ours. It went something like this:
Send Email #1 > Pause 5 Days > Send Email #2 > Pause 5 Days
You’ve likely moved on to using the “clicked link in email” option, but many of our Pardot consulting relationships help clients take their nurturing to the next level.
We help clients create and map leads into early, mid and late stage nurturing campaigns, and use parameters like successful landing page submissions, lead score, and other triggers such as Salesforce activities, to move people into and out of Pardot lead nurturing programs.
Is there anything that Sales is more afraid of then Marketing blasting away on their prospects at the wrong times with content they don’t want? We’ll show you ways you can stay in control of your Pardot drip campaigns.
Duplicate Content through Lead Nurturing
If you’re like us, you’ve probably worried whether people were getting duplicate content. If you’ve got content on your website that is also in your nurturing programs (and who doesn’t), you’ve likely sent the same offer to someone that they’ve already downloaded. Booo!
One solution in Pardot is adding people to segmentation lists based on content, using suppression lists and cloning campaigns to make sure people are routed into the correct drip program and kept out of those that aren’t relevant.
Pardot Form Building
Picky about your forms? We understand.
We’ve had situations when clients come to us specifically for consulting on marketing automation forms
. Here are some examples of things we do for our Pardot consulting clients:
- Design Pardot forms – size of fields, colors, text that appears in the blank fields, etc.
- Prevent your prospects from putting personal email addresses into your Pardot forms.
- Pass hidden parameters into your database (such as lead or campaign source) through your forms.
- Populate unique fields on the form, based on conditional fields. For example, if someone selects Canada or the US as their country, we can drop the corresponding State or Provence field below.
The above example of a form that will throw an error if you enter a Gmail, Yahoo or Hotmail email account – and when you select your country, and in this case the United Kingdom is selected, it adds the “Postal Code” field below it that contains a unique set of UK values, and automatically fills in the corresponding Country Code.
Pardot Consulting for Email Marketing and Landing Pages
If you just need someone you can fire off some assets to, we can run with it and help you get something out the door. A lot of our Pardot consulting is execution based and we don’t mind getting our hands dirty if that’s what your company needs.
Email & Landing Page Designs for Pardot
Have an existing design team and programmers on staff? Great! We’re happy to work with your team however it’s comprised. However, some companies come to us when they need something designed or coded because they don’t have those resources or their people are overloaded with other projects.
We have a team of Pardot consultants who have experience building emails and landing pages specifically for Pardot.
Pardot Reporting and Salesforce Consulting
Many companies we work with who use Pardot prefer to do their reporting in Salesforce or another CRM. However, if you’re finding that you might be neglecting the metrics in Pardot, we’re happy to help you gain a deeper understanding of how you’re doing – and even help you measure yourself against industry benchmarks for things like open, click and unsubscribe rates.
Using Pardot without thinking about the impact in Salesforce.com is like making macaroni without the cheese. We often help clients with Salesforce.com consulting, such as the following:
- Ensure marketing gets the credit they deserve by ensuring the correct tracking from every channel and campaign is in place
- Building Salesforce.com reports and dashboards
- Assigning leads to the correct lead owners, lead queues or lead groups
- Create triggers in Salesforce.com for adding and removing prospects from lead nurturing campaigns
- Creating custom fields, passing unique data into Salesforce, ensuring fields are mapped correctly, creating field validation rules to ensure clean data, etc.
Database Management & Hygiene
Database management and hygiene is not always the sexiest topic but every marketer understands the importance of data to the success of their campaigns. And, without standardized naming conventions, validation rules and good processes, you’re likely to end up with a hot mess.Data decays on an average of 2%-4% per month. That means roughly 25%+ of your database is shot every year.
Ever ran a report and been surprised by the data (or lack thereof) that came back?
With a few standard procedures, we can make sure your sales team isn’t going buck wild with their data entry… and leaving you with the cleanup work.
Need Help Deciding If Pardot is Right for You?
Lead Lizard brings expertise about dozens of marketing automation solutions on the market. Sometimes, when a company is evaluating marketing automation solutions, they come to us for unbiased help in determining which marketing solution is right for them.
Whether you’re considering more cost effective marketing automation solutions like Pardot, Act-On, or HubSpot, or you want to compare Marketo vs. Eloqua
, we’re happy to ride along with you as you evaluate vendors and determine which marketing automation system is best for your business, based on your unique situation.
Lead Lizard is a marketing automation agency with a specialty in building demand generation strategy and best practices. Contact us today at firstname.lastname@example.org
Lead Lizard. Leading the way in Marketing Automation.